Tuesday, 14 August 2012

Apple wants $2.5 billion from Samsung

Apple wants Samsung to pay $2.5 billion or more in damages for what it says was copying the look and feel of its smartphones and tablets. Where`s the the number came from here`s the answer
Apple today called on Terry Musika, a certified public accountant who has been involved with more than 200 intellectual property cases, including this one between the two tech giants.
" Musika said"."The calculation had to be done on a phone by phone, tablet by tablet basis."Each phone, each tablet, deserves or gets its own damage. That calculation had to be done on each of those products."
All the data comes from Samsung's own sales numbers for smartphones and tablets, which were unearthed earlier this month. Musika also cross-referenced that information with market share data from both companies as tallied by research firm IDC.
Musika says he formed a team of 20 people comprising programmers, statisticians, and CPAs to create a computer program. That group spent about 7,000 hours working on the tally, which cost $1.75 million
"I can assure you, it's not me sitting at a desk with a calculator, doing calculations," Musika joked.
The end result is Apple's $2.5 billion number, which could shift all the way up to $2.75 billion on its high end. During his testimony, Musika went through how this calculation included reductions from ineligible sales, and costs. Per patent, which Apple is accusing Samsung of infringing, that works out like this in terms of the royalties Apple thinks it would have, and should have been paid. The trial continues through the rest of this week. Apple is expected to rest its case today, with Samsung to take the offensive with its own set of witnesses.

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