Wednesday, 31 October 2012

iOS growth outpaces Android in U.S. and U.K.

Figures released today from Kantar Worldpanel ComTech show Android continuing to make market share gains across Europe in the 12 weeks of sales that ended September 30. In that region, Google's mobile OS rose to a 67 percent share, compared with 51 percent for the same stretch a year ago, while iOS edged down slightly to 16.5 percent.
It was a different story in the U.S. for the 12-week period. In Apple's home market, iOS leaped from 21.5 percent a year ago to nearly 38 percent, while Android slipped from just over 66 percent to 57.5 percent. Apple also saw an increase in the U.K. (to 28 percent, up from 18 percent), and Android did, too (to 58 percent, up from 53 percent).Kantar expects the Apple growth trend to continue.
"While this latest data set only includes one week of iPhone 5 sales, we can see that in markets with a large number of existing Apple customers, sales have already seen a significant boost," Kantar's Dominic Sunnebo said in a statement. "We expect this momentum to be fully realized in the next set of results."

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