Thursday 18 October 2012

US judge orders Apple to reveal profit margins


As part of its financial obligation as a public company, Apple regularly discloses its revenues and profits but it is careful not to reveal mark-up figures for individual products as it claims the details will give competitors an unfair advantage.
Judge Lucy Koh of the US District Court in San Jose remained unconvinced, however.
"Apple has not established the public availability of its product-specific unit sales, revenue, profit, profit margin, and cost data would actually provide its competitors with an advantage," Koh wrote in the filing (PDF) on Wednesday.
"Beyond continuing to assert that its financial data are 'trade secrets,' Apple has not provided any new arguments for why this information should be protected. Accordingly, consistent with the 9 August order, this court finds that Apple's unit sales, revenue, profit, profit margin, and cost data do not meet the 'compelling reasons' standard. Apple's motion to seal is denied," Koh added.

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