Sunday, 16 September 2012

Samsung Posts Anti-iPhone 5 Ad

Samsung has prepared an anti-iPhone 5 ad which will be published in newspapers on Sunday. The ad lists Apple’s iPhone 5 directly against the Samsung Galaxy S III. Samsung’s ad is titled “It doesn’t take a genius.”
The rest of the ad shows a comparison of features between the iPhone 5 and the Samsung Galaxy S III.The list is heavily weighted towards Samsung where many of the main features are highlighted. At the end is the line “The Next Big Thing Is Already Here”.

Steve Kovach of Business Insider has the story:

Samsung just sent me an ad that it plans to run in national newspapers tomorrow comparing the iPhone 5 to the Galaxy S III.

The ad breaks down some key specs of the two phones, but it's also a bit misleading. Samsung lists a lot of Galaxy S III-specific software features like sharing photos wirelessly between phones and tilt to zoom, but doesn't mention any iPhone 5-specific features.

Sadly, the tag line is -- "it doesn't take a genius". And Samsung is right. It doesn't take a genius at all to see this ad as totally off the mark... and maybe just a little desperate.

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